Free agency & MSP calculator
Turn email monitoring into predictable recurring revenue
Estimate what a managed email health service could be worth across your client portfolio. Adjust the assumptions to match your own pricing and delivery costs.
Calculate your service revenue
Use your expected client price—not your software cost—for the monthly rate.
Monthly recurring revenue
$1,250
Annual recurring revenue
$15,000
Estimated annual gross profit
$12,000
This planning estimate is not a revenue guarantee. Gross profit uses the margin you enter and does not account for taxes, churn, discounts, acquisition costs, or one-time onboarding work.
A recurring service clients can understand
Email authentication is not a one-time DNS project. Teams add sending platforms, rotate DKIM keys, change providers, and accidentally weaken records. Monitoring turns those changes into a service you can report on every month.
Start with a free audit to show the client what is exposed or misconfigured. Then define a clear managed scope: ongoing checks, alerts, source review, remediation guidance, and a path from DMARC monitoring to enforcement where appropriate.
The strongest proposal ties the technical work to business outcomes: fewer preventable campaign failures, faster diagnosis, less spoofing exposure, and a clear owner when email health changes.
Common questions
What should I charge per monitored domain?+
Use the monthly amount you expect to charge the client for the complete managed service, not just the underlying software. Your price may include monitoring, reporting, remediation guidance, client communication, and policy rollout support. The calculator does not prescribe a price.
What does estimated gross margin include?+
It is the percentage of service revenue left after your direct delivery costs. Enter your own estimate based on software, labor, and support. The result excludes taxes, sales and marketing costs, churn, discounts, and one-time onboarding work.
Is this revenue guaranteed?+
No. This is a planning calculator based entirely on the assumptions you enter. Actual revenue depends on client demand, pricing, retention, scope, and your costs.
What can an email monitoring service cover?+
A managed service can include SPF, DKIM, DMARC, MX and transport-security monitoring, sender identification, reputation checks, campaign diagnostics, enforcement planning, reporting, alerts, and help resolving changes before they disrupt delivery.
Does the calculator send or store my numbers?+
No. The calculations run in your browser. The values you enter are not submitted to HealthCheckEmail.
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